Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. … SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
Social media optimization provides the opportunity to reach out to a niche audience. The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere.
Social Media Optimization is a great source for traffic generation. The social media channels allow you to reach customers worldwide. Moreover, this can happen without extra investments.
Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. Tapping into social media channels can transform the lead generation campaigns significantly.
In sync with the search engine optimization and the search engine marketing efforts can also help in improving the ranking on the search engines. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results, SMO has gained prominence among marketers.
To make the most of social media optimization, businesses need to keep their content relevant as well as shareable. The more the content is shared the better would be its rankings in search engines. This will lead to a strong social media presence and also drive traffic to the website.