S U P R S T A R T

Search engine marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

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Benefits of Search Engine Marketing (SEM)

  • Increase brand awareness and brand equity of the product.
  • Increase Visibility – Increase in web site traffic.
  • Advertise to an audience that’s already interested in you.
  • Increase in targeted leads.
  • Target your ads to users based on languages and locations.

What is the purpose of search engine marketing?

Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC).

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