By Abhishek Soni
What is SEO? SEO means Search Engines Optimization It is the process by which a website is improved to rank better in searches for targeted keywords or phrases.
What is PPC?
PPC means pay-per-click advertising, refers to the advertising you see at the top and along the sides of searches on Google and Yahoo ect.
It’s called “pay-per-click” because the companies that place them only pay for the ads when they are clicked—they don’t pay anything otherwise.
Following ways that you can get SEO and PPC working together
The most important benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). Clients are usually inclined to reduce PPC efforts once a search term ranks number one. it’s important to remember that the top two or three results on most SERPs are PPC ads.
Share Keyword Data:
Simultaneously running organic and PPC campaigns gives you double the data to evaluate. Determine which organic and PPC keywords have the highest conversion rate, and use that information to enhance your overall strategy.
Integrate E-Commerce Feeds into Ad Words Results:
Google is doing some very good things when it comes to e-commerce. You can now link specific product pages to PPC ads. The ad will feature the product, often with reviews, and will take the user directly to the product page, where a purchase can be made. This is a great way to give your existing e-commerce efforts a boost.
Social Media Visibility:
The social media scenery is changing dramatically, and part of that change has been the emergence of highly targeted advertising opportunities. Sites like Facebook, LinkedIn and YouTube (owned by Google) can serve up ads targeted to incredibly specific groups of people.
Test Strategic essential Keywords with PPC:
PPC ads are a great way to refine your organic keyword strategy. As your long term essential keyword strategy grow, test the conversion rate of the words you want to rank for with PPC ads.
Use Site Search Data to Inform PPC Keywords:
The main goal of PPC advertising is to figure out which keywords your customers use to find your product or service.Approving site search on your website, and analyzing the terms that are regularly used, can give valuable insight into your customers’ needs and search habits.
There are a few ways that combining SEO and PPC could benefit your overall marketing strategy.
Shared Keyword Data:
One of the many benefits worth mentioning at the top of the list is the shared keyword data between both SEO and PPC marketing campaigns.
PPC Can Be Used to Inform SEO methods:
Using your PPC campaign to test keywords, titles, and meta-data is a great way to gain insight into your SEO strategy. Unlike SEO, which can take quite a lengthy amount of time to see results, PPC will yield results almost immediately.
Control Negative Reviews and Commercial:
With their powers combines SEO and PPC can even polish up your image should a customer leave a bad review or bad press begins to circle around your business and its name.
This benefit should be obvious but just in case, SEO and PPC working together can help to increase exposure on SERPs. Typically when one campaign becomes successful people will favor to lessen efforts on the other. However, by combining the two you double your assenting and chances at increasing traffic.
Grow Your Business to the Next Level:
When it comes to determine between either or absolutely choose both and combine your SEO and PPC efforts to boost your digital marketing strategy and get the most out of your online presence.