By Abhishek Soni
What is Responsive Website? It’s simple, responsive design allows your website layout to adjust based on the type of device it’s being viewed on. The content stays the same, but it adjusts how it appears on screen, providing a consistent navigation for whatever device your visitor may be using. And the best part is that with responsive design you only have to update and maintain one website.
How a Responsive Website Can Help you to generates more leads:
Our inbound leads increased by 66% immediately, and then continued to show an increase of 34% over an average of pre-responsive months.
Usage from devices other than laptops also increased from 11% of total traffic to 15%, which means that people may have been sharing links from smart phones and tablets after experiencing our site.
Our site-wide conversion rate also increased from 2% to 5.6% once the site went responsive.
45% of those who use the internet on their phones prefer web browsing on their mobile devices.
17% of the U.S. cell phone adult users prefer going online by using their phones instead of desktops, laptops, or tablets.
The Importance of a Mobile Responsive Website
1. Google prefers responsive design: Responsive design is Google’s preferred design pattern because it doesn’t create two copies of the same site – a desktop version and a mobile version. Rather, it creates one site with the same URL and HTML — that adapts, fits, and retracts to accommodate a variety of devices.
2. Responsive design is efficient and easier to manage: Having both a desktop and a mobile version of your company’s website is less efficient and cost-effective than embracing responsive design. Two separate websites means your team has to do everything twice from routine site maintenance to running SEO campaigns. Responsive design creates a single site that meets your company’s mobile and desktop needs, without requiring additional resources.
3. Responsive design increases conversions: According to Google, if your mobile site is difficult to navigate, there’s a 61% chance visitors will leave. However, if users have a positive interaction with your mobile site, they are 67% more likely to convert.
4. Responsive design increases relevance : Responsive design increases relevance by allowing for organizations to cater their message to be appropriate with the device and browsing behavior of that device.
Benefits from responsive web design include:
Increased Business Leads
Increased Sales and Revenue
Ideal, Quality User Experience
Improved User Journey
Brand Consistency Across Multi-platforms
Higher Rank in Search Results (SERP)
Ease of Site Management
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Responsive Landing Page