Digital Marketing Strategies for e-Commerce Businesses

Digital Marketing Strategies For E-commerce

By Abhishek Soni 26-06-2020

What is marketing strategy in e-commerce?

A great starting point is Facebook. You can target specific audiences and link to specific pages on your site. One of the best e-commerce marketing strategies you can use with Facebook advertising is creating landing pages.

  Boost Product Visualization:

  •   Product create for e-commerce is a powerful way for product marketers and retailers to gain profit from online sales.

  •   Now that the e-business is growing faster than ever, it’s specifically relevant to represent products with a fresh look.

  •   That’s why product rendering is a great solution for expanding shopping and out performing competitors on the niche.

  Automate with Chatbot:

  •   These automation tools help create abilities and increase productivity without the requirement of added body count or time.

  •   Many of the repetitive tasks of lead generation, data collection and explanation, targeted email campaigns, and content duration now fall under the umbrella of marketing automation.

  •   Thanks to quickly designed pieces of software, marketing teams can improve their reach and target their message more carefully.

  •   And now, with chatbot becoming more fluid, reliable, and human-like, a new vista of possibilities is opening up for marketers.

  Add Video:

  •   HubSpot reported that 81% of consumers say video provides confidence in making purchases.

  •   If you can show how well your product slices and dices, people will understand what it does and why they need it.

  Use Re-targeting:

  •   98% of users do not convert on their first visit to a website.

  •   If you want to capture those sales you will need to have retargeting e-commerce marketing strategies in place.

  •   There are several ways you can re target customers so that they return to your site to buy your product.

  •   One of the most popular ways is to run retargeting ads on other websites.

  •   When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products.

  Artificial Intelligence (AI):

  •   AI can make a significant impact on your e-commerce sales.

  •   It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior.

  •   Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.

  Flexible Delivery:

  •   A great way to increase cart abandonment is to limit delivery options.

  •   Forty-five percent of online customers have abandoned their carts when they find out the delivery options don’t suit their needs.

  •   People want to pay and know their product will arrive quickly.

  •   At the same time, they might also want to know that if they don’t need their order now, they can pay less for delivery if they choose.

  Make your checkout process as easy as possible:

  •   Try to get everything on one page.

  •   If you must have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take.

  •   Make buttons easy to find – the more time a customer spends looking for the next button or the checkout button the quicker they can become frustrated with your site..


E-commerce marketing strategies are essential to generating more traffic to your site and encourage purchases. These 7 strategies will help you up your game and get more of that elusive market share.

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