What is marketing strategy in e-commerce?

1   Boost Product Visualization:

•   Product create for e-commerce is a powerful way for product marketers and retailers to gain profit from online sales.


•   Now that the e-business is growing faster than ever, it’s specifically relevant to represent products with a fresh look.


•   That’s why product rendering is a great solution for expanding shopping and out performing competitors on the niche.

2   Automate with Chatbot:

•   These automation tools help create abilities and increase productivity without the requirement of added body count or time.


•   Many of the repetitive tasks of lead generation, data collection and explanation, targeted email campaigns, and content duration now fall under the umbrella of marketing automation.


•   Thanks to quickly designed pieces of software, marketing teams can improve their reach and target their message more carefully.


•   And now, with chatbot becoming more fluid, reliable, and human-like, a new vista of possibilities is opening up for marketers.

3   Add Video:

•   HubSpot reported that 81% of consumers say video provides confidence in making purchases.


•   If you can show how well your product slices and dices, people will understand what it does and why they need it.

4   Use Re-targeting:

•   98% of users do not convert on their first visit to a website.


•   If you want to capture those sales you will need to have retargeting e-commerce marketing strategies in place.


•   There are several ways you can re target customers so that they return to your site to buy your product.


•   One of the most popular ways is to run retargeting ads on other websites.


•   When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products.

5   Artificial Intelligence (AI):

•   AI can make a significant impact on your e-commerce sales.


•   It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior.


•   Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.

6   Flexible Delivery:

•   A great way to increase cart abandonment is to limit delivery options.


•   Forty-five percent of online customers have abandoned their carts when they find out the delivery options don’t suit their needs.


•   People want to pay and know their product will arrive quickly.


•   At the same time, they might also want to know that if they don’t need their order now, they can pay less for delivery if they choose.

7   Make your checkout process as easy as possible:

•   Try to get everything on one page.


•   If you must have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take.


•   Make buttons easy to find – the more time a customer spends looking for the next button or the checkout button the quicker they can become frustrated with your site..

Conclusion

E-commerce marketing strategies are essential to generating more traffic to your site and encourage purchases. These 7 strategies will help you up your game and get more of that elusive market share.