By Abhishek Soni
Why Video Need For Business Marketing? It’s a most important content type for marketing today People love watching videos for just about everything, valuing the way that videos make it easy to absorb and understand content. Video blogging helps you build connections with your viewers like no other blogging format. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on, it’s also easy to share across multiple platforms. Video is also very accessible to anyone with internet access, both to watch and to produce.
Use Of Video
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.
Advantages of Video Blogging Depending upon your strategy, you can host videos on free video hosting site like YouTube, Vimeo, better host content on your site. It’s allow users to embed videos on their site, which will give more exposure to your brand and videos. For personal video blog, you need to make sure you have good command over Spoken English. you can prepare a proper strategy for complete video marketing plan
5 Stats that Prove Marketers Need Video 1. Informing and Educating 97% of marketers claim that videos help customers understand products. 2. Search Engine Optimization 80% of all traffic will consist of video by 2021. 3. Staying Competitive 81 % of businesses are now using video for marketing. 4. Getting Personal Live video will account for 13 % of traffic by 2021. 5. Boosting Conversions 90% of consumers claim a video will help them make a purchasing decision
Video length is for your platform: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute YouTube: 2 minutes
Google Loves Videos: As Google is the parent organization behind YouTube, it directly affects your websites overall search engine ranking. If a video is embedded in your website, then your chances to be on top of search results increase by more than 50 times.
Increases Conversions along with ROI: First, and the foremost benefit of using a video is that it will increase your sales. Many studies have shown that more than 70% of users who watched a video related to a product simultaneously bought it. Not only this, more than 80% of businesses say that using videos as a marketing tool has helped them get good returns on their investments.
Generates Audience Engagement: As more than one-third of online activity involves watching videos, using videos for your business is more likely to engage a lot of new consumers. So, if you are thinking about launching a new product or service video marketing can be highly beneficial as more than 80% of consumers prefer watching a video about a product rather than reading about it.
aluable Information is Easily Explained: With so many websites and products being launched every day, using only content to provide information about a product can be quite competitive and boring. However, according to a study conducted by Forrester, one minute of video is worth 1.8 million words. Adding a video to your landing pages can thus help you attract a bigger audience. Dropbox, when first launched seemed to be a foreign concept to many. However, when they explained their process using a video, their users increased by many folds.
Encourages Social Shares: More than 40% of internet users watch more than an hour of Facebook or Youtube videos a week. More than 60% of internet users say they are more likely to share a brand video with their friends in comparison to brands that don’t have any videos. So, having a video can definitely help your brand go viral.
Engages more Smartphone Users: Given the growth of m-commerce, consumers are more likely to engage in videos a lot more than reading blogs and articles about the same thing. It has been shown that more than 50% smartphone users prefer companies with mobile sites or apps that provide instructional video content. This is big as there is so much that video marketing can do for your business growth
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